The Impact of Online Reviews and UGC on the Growth of Pet Aftercare Businesses
In today’s digital age, the growth of pet aftercare services such as Pet Aquamation depends not only on service quality but also on the digital footprint left behind by pet parents. From online reviews to User-Generated Content (UGC) like photos, videos, and heartfelt testimonials, these forms of social proof play a key role in building public trust—especially in competitive markets like Thailand and Vietnam.
Why Online Reviews and UGC Are Crucial in the Pet Aftercare Industry
1. Emotional Services Require Social Validation
Pet aftercare is deeply emotional. Pet parents grieving a loss will feel more comforted choosing a provider that has real, sincere feedback from others who’ve gone through similar experiences.
2. Trust Is Built Through Other People’s Stories
A 5-star review that says “the team was so gentle” or a shared photo of a pawprint memorial has more impact than a paid ad. That’s the power of UGC.
3. Urban Consumers Rely Heavily on Reviews
In major cities like Bangkok and Ho Chi Minh City, consumers often check Google Reviews, Facebook, or TikTok before making emotional decisions—especially for after-death care services.
Most Effective Types of Reviews and UGC
1. Google Reviews with Facility Photos
Make sure your business has an optimized Google Business Profile. Encourage customers to upload photos of the farewell room or the urn they received.
2. TikTok or Instagram Reels as UGC
Videos like “My last day with my dog” or “Why we chose aquamation” are emotionally powerful and often go viral.
3. Written Testimonials + ‘Letters from Pets’
Many clients write heartfelt messages. With their permission, you can feature these stories on your website or social media.
Ethical Strategies to Collect Reviews and UGC
1. Gentle Follow-Up After Service
Send a polite WhatsApp message a few days after the service, with a direct link to leave a Google review or submit a testimonial.
2. Offer a Space for Expression
Provide a dedicated space—either online or printed—like: “In loving memory of…” where customers can write tributes.
3. Run Meaningful Social Media Campaigns
Create campaigns with hashtags like #ThankYouFurbaby or #GoodbyeMyFriend to encourage emotional sharing and storytelling.