Maximizing Additional Revenue from Urns, Frames, and Memorial Jewelry
Pet Aquamation is not only about offering a gentle and eco-friendly farewell — it’s also a gateway to long-term business sustainability. One of the most effective ways to increase your profit margin is through additional product sales, including urns, paw print frames, and memorial jewelry. In this article, we explore how to turn these emotional keepsakes into a strategic revenue stream — particularly for Southeast Asian markets like Thailand and Vietnam, and also on a global scale.
Why Memorial Products Matter in Pet Aquamation Businesses
1. Fulfilling Emotional Needs
Pet parents often seek tangible items to remember their beloved companions. Memorial products — like necklaces containing ashes or framed paw prints — offer comfort and a way to honor their memory.
2. Boosting Average Transaction Value
Basic Aquamation services can be upgraded through bundled packages. For example: “Aquamation + Custom Urn + Certificate = Special Price”. This significantly raises your per-client revenue.
3. Creating Passive Revenue Streams
Memorial products can also be sold separately via your website — to returning clients or as standalone purchases — creating a passive income channel beyond the core service.
Top-Selling Types of Pet Memorial Products
1. Cremation Urns
Available in ceramic, hardwood, aluminum, or even custom-designed options. Offer engraving or personalization for a premium emotional touch.
2. Paw Print & Photo Frames
These may include a clay paw impression, photo, and engraved name. Highly popular for small pet owners — cats, rabbits, and small dog breeds.
3. Memorial Jewelry
Necklaces, pendants, and bracelets that contain a small amount of ashes or fur. These appeal especially to Gen Z and millennial pet owners seeking a meaningful lifestyle accessory.
Ethical Strategies to Collect Reviews and UGC
1. Gentle Follow-Up After Service
Send a polite WhatsApp message a few days after the service, with a direct link to leave a Google review or submit a testimonial.
2. Offer a Space for Expression
Provide a dedicated space—either online or printed—like: “In loving memory of…” where customers can write tributes.
3. Run Meaningful Social Media Campaigns
Create campaigns with hashtags like #ThankYouFurbaby or #GoodbyeMyFriend to encourage emotional sharing and storytelling.
Effective Sales Strategies for Memorial Products
1. Bundle Offers & Emotional Upselling
During initial consultations, offer upgrade packages that connect emotionally: “Would you like to keep a piece of their memory with you?” Always have sample visuals ready.
2. Display in Your Showroom & Website
Create elegant displays in your farewell rooms and include product showcases on your website. Add emotional backstories behind each design.
3. Partner with Local Artisans
In markets like Thailand and Vietnam, collaborate with local craftsmen to offer exclusive handmade memorial products — this adds cultural value and community support.
4. Referral & Loyalty Programs
Encourage repeat purchases or client referrals. For example: “10% off your second memorial gift” or “Share a memory and earn a discount.”