How to Set Aquamation Service Fees Based on Market Segments & Location
In the Pet Aquamation business, pricing is not just about covering operational costs. It must reflect service value, customer expectations, local purchasing power, and the brand positioning you want to achieve.
As a professional Pet Aquamation machine manufacturer and seller, understanding dynamic pricing is crucial for helping operators create a competitive, sustainable, and profitable pricing structure—especially in diverse markets such as Thailand, Vietnam, and other Southeast Asian regions.
This article explains how to build a dynamic Aquamation pricing model based on market segments and geographic location.
Why Pet Aquamation Needs a Dynamic Pricing Strategy
Each City Has Different Purchasing Power
Bangkok has a higher average income compared to smaller Thai cities.
Ho Chi Minh City attracts premium urban customers, while Hanoi is more conservative.
Jakarta has a highly diverse market with multiple income layers.
Pricing must follow purchasing power—not just operational expenses.
Customer Profile Varies by Market Segment
Premium urban families prioritize emotional care, privacy, and quality.
Middle-range customers focus on clear information and good value for money.
Lower-income areas look for essential services with transparent pricing.
Operational Costs Differ by Region
Key variations include:
- Electricity
- Water
- Environmental permits
- Transportation for pickup
- Facility rent
All these factors influence service fees.
How to Set Pricing Based on Market Segments
1. Premium Segment (Urban High-Income Areas)
Target locations: Bangkok CBD, Jakarta Selatan, District 1 HCMC.
Characteristics:
- Prioritize experience & privacy
- Purchase memorial packages
- Often request private pickup
Recommended Price: 3–5× higher than basic cost.
Add-ons: Private viewing, premium urns, digital certificates, photo documentation.
2. Middle Segment (Mass Urban Market)
Target: Greater Bangkok, Central Hanoi, Da Nang, Jakarta Barat/Timur.
Characteristics:
- Price-sensitive but value quality
- Prefer transparent processes
- Open to add-on upgrades
Recommended Price: 1.5–2.5× base cost.
3. Budget Segment (Suburban & Rural Areas)
Target: Secondary cities, rural districts.
Characteristics:
- Limited budget
- Prefer essential services
- More sensitive to pickup fees
Recommended Price: Basic service fee + optional pickup charges.
Core Formulas for Building Dynamic Pricing
Formula 1 (Base Price)
(Monthly Operational Cost ÷ Target Monthly Cases) + 20–40% Profit Margin
Formula 2 (Market Segment Multiplier)
Base Price × Market Segment Index
Example Index:
- Premium: 2.5–4×
- Middle: 1.5–2×
- Budget: 1–1.2×
Formula 3 (Pickup Service Pricing)
Transport Cost + Labor Cost × Distance & Time
Additional Revenue From Dynamic Pricing
Add-On Services
- Premium urns
- Pawprint frames
- Memorial jewelry
- Private viewing
- Digital memory packages
Bundling Options
- Pickup + Aquamation + Urn
- Ash return + premium memorial package
Bundles significantly increase the Average Order Value (AOV).